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Best For… Dry Hair
James Brown London Dry Hair Shampoo
Price: £5.99
Stockist: Boots www.boots.com
When your best pal happens to be Kate Moss, what better way to create a storm about your new haircare range than getting her to model it for you? Luckily James Brown’s range lived up to all the hype with its collection of simple essentials for budget prices. The wheatgerm and Murumuru butter in this shampoo helped show a noticeable improvement in our tester’s hair – and it scored top marks for its minimal packaging and scent too.