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While Dita and co. might make it look like a breeze, the art of successfully wearing red lipstick (without looking like a clown) is a pretty elusive one. Pick the wrong shade or texture, or go a bit heavy-handed with the old gal, and you’ll end up looking like you’re auditioning for the circus – or a drag show. The key to success lies in following a few basic principles of beauty; once you’ve got those down, there’ll be no stopping you.