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J is for

Jil Sander

With its minimal influences, clean lines and modernist ethics, Jil Sander is a brand that sticks to its principles. However, Raf Simons is now at the helm and his task has been to bring the Jil Sander look out of the cliché it was hurtling toward and into the 21st century. This he has done, with the aid of a gorgeous neon palette and experiments in organza, metallics, silks and so on, which have made us fall in love with Jil all over again.